A social-first campaign were diversity and natural beauty are highlighted. The goal was to introduce the new natural lip and hand care collection in a young and fun way and show inclusivity by using a men in our campaign.


With our new Fortune balm collection you can create the most fun lip routine. Click, swipe and taste! #LoveItNatural

Photography & Videography: Kasimir Szekeres

Concept,  Look & Feel: Sammy Moonen