A digital first, social media campaign for the launch the Rituals Cosmetics Hair collection. The content included a campaign video, 4 interactive stories, lifestyle and product photography. The aim was to showcase that it doesn’t matter which hair type you have because Rituals has the solution for everyone with new personalized luxury haircare freshly made for you! 

Photography: Emma Peijnenburg 

Videography & Production: Qontent matters

Concept, Art Direction: Sammy Moonen