For my graduation project, I wanted to challenge myself and show my own vision on branding. With this project I tuned into the big marketing trend of today, scent. In collaboration with the company Iscent, I created and produced an actual scent for AMFI. This scent could be used as a branding tool for the Institute in multiple ways, for instance at events, as a business gift and in the ByAMFI store. The scent contains hints of leather, sweat, glue,  popcorn and smoke.​ My project got a lot of attention and was exhibited at the ByAMFI Store.

Photography: Thomas van Oorschot

Concept, Art Direction, Production: Sammy Moonen